Kontera and Amazon In-Text Advertising Running Wild
The other day I wrote about implementing Text Link Ads here at Fresh Yields. Well, that went over so well (I still have no sponsors), I decided to try out another advertising solution in Kontera. After adding the provided code to your site, Kontera scans your site for keywords and places PPC ads within your content. When users scroll over the Kontera links, a small window pops up with the ad inside. Amazon has started a similar program, which my wife trying out over at her site.
Here is my problem. I usually don’t imbed too many links in my blog posts, but now with Kontera, there are links everywhere. Just take a look at my last post. I’m keeping the double-underline and non-bold font for the Kontera ads so they will be a little less spammish, but did change the link color to match my normal links. You can certainly make your normal links and Kontera links look identical. It’s up to you to decide if that would piss off your readers or not.
How do you feel about in-text advertising programs like this? Are they too spammy, or can they be a good source of revenue for your blog?
btw, I have no idea how I got accepted. The qualifications include “Generate more than 500,000 page impressions per month“. Once they find out, they will probably pull the ads 
Tuesday, March 27th, 2007
March 27th, 2007 at 1:28 pm
I’ve tested out a similar program, intellitext on another big network I used to work with and with hundreds of thousands of impressions a month we made about $50.
Think you might be dissapointed with this test
March 27th, 2007 at 1:37 pm
Chad,
When you are making the money I am off of this site (read: $0), it’s pretty hard to be disappointed in anything
. I’m just surprised they accepted my site, as I didn’t read the qualifications until after I submitted the app. I’m trying to figure out where this ad model will work, because people already hate pop-ups.
March 27th, 2007 at 7:25 pm
Steve –
I just added Amazon Context Link ads to a few of my sites today. I am interested to see how they do – it looks like they work a lot like Kontera. I am testing Adbrite on my personal blog, too. I figure the best thing is to try a few different programs out – you’ll never know what is a good match for your content until you try.
Keep us posted!
April 4th, 2007 at 10:43 am
My blog was also approved for Kontera. When i fill up my application I did choose Less than 500000 as my visitor stats..
December 22nd, 2007 at 8:01 am
This is the first I heard about Kontera and in-text ads…thanks. After reading your post I went back to other pages on your blog and looked at the number of double-lined links. For the most part, I think it is ok, especially considering the fact that you are upfront with your readers about the ads.
It seems that there are usually 0-2, and sometimes 3 ads in a paragraph. However, every once in a while, a paragraph will be overrun with in-text ads and that can be distracting.
If there is any way to select it, I would recommend limiting the number of ads inserted in the text to one per every 50 words.
Thanks again for introducing me to Kontera!
February 19th, 2008 at 9:09 am
Nice blog. I found this through search engine. You should also pay a visit to my blog at http://google-ads-for–free.blogspot.com/
Keep up the good work!
March 4th, 2008 at 2:39 pm
I have enjoyed your blog. I hope you get back to posting here. Thanks for the info on Kontera.
March 8th, 2008 at 4:03 am
In my own opinion, I think these things are rather becoming more spammy, but I feel the ones you have here is not that much bad though.
August 9th, 2008 at 11:41 am
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August 22nd, 2008 at 12:43 pm
hi Steve,
This is actually the first time I’ve heard about Kontera offering a contextual link service – thanks for the info.
As for spammy, I don’t think your implementation looks bad at all, though that can’t be said for most websites.
Peace.
August 22nd, 2008 at 12:46 pm
here is an example of my custom aquarium site.
August 26th, 2008 at 6:58 am
beating adwords…
Relevant information and to the point – thanks….
October 16th, 2008 at 2:56 am
I am such a new blogger that I don’t even understand wordpress yet, so I have to use blogspot blogs lol. But from my newbie point of view I can’t understand why you would want to advertise on your blog other than to make money. If making money is the object then why would you try to blend your advertising links in with your text? That’s going to make people less likely to click and you’ll be making less money.
I haven’t even figured out how to put ads on my site yet but I plan on it soon. When I do I’m gonna have them stick out so I get more clicks.
November 7th, 2008 at 4:02 am
I actually wonder how good the conversion ratio is with intext ad versus regular adsense ads. I would imagine that if people are reading good content they wont want to click out.
November 9th, 2008 at 5:04 am
Hey, very interesting post.
My written English is not so good so I write in German:
“Lieber den Spatz in der Hand, als die Taube auf dem Dach.”
Yours sincerely
Gabriel
December 17th, 2008 at 4:11 am
I have always wondered whether these types of text ads actually get clicked on very often. Usually I find them quite annoying and can’t move my mouse away quick enough. What however I am interested in is how much revenue they generate. Does anyone know? Josh.
June 1st, 2009 at 2:30 pm
I wouldn’t say it looks too spammy, but it all depends. If you are selling a specific product or service then I would not recommend using it as it may decrease conversion. I’d have to judge it on a case by case method.
July 7th, 2009 at 4:38 am
kabini üretiminde bize geiliniz.
July 30th, 2009 at 7:31 pm
the rapid use of intext advertising is now very common on lots of most websites
August 9th, 2009 at 2:09 am
It seems that there are usually 0-2, and sometimes 3 ads in a paragraph. However, every once in a while, a paragraph will be overrun with in-text ads and that can be distracting.
August 9th, 2009 at 2:09 am
This is the first I heard about Kontera and in-text ads…thanks. After reading your post I went back to other pages on your blog and looked at the number of double-lined links. For the most part, I think it is ok, especially considering the fact that you are upfront with your readers about the ads.
August 12th, 2009 at 5:29 am
I actually wonder how good the conversion ratio is with intext ad versus regular adsense ads. I would imagine that if people are reading good content they wont want to click out.
August 19th, 2009 at 2:59 am
the rapid use of intext advertising is now very common on lots of most websites
October 13th, 2009 at 2:52 am
good article. thanks.
October 21st, 2009 at 12:49 am
This post very helpful for me,I feel it is informative and evocative too.Thanks for sharing the information.
October 22nd, 2009 at 2:00 am
Great idea. Maybe i stop writing just for me self and start publish
October 23rd, 2009 at 12:45 am
good article. thank
October 27th, 2009 at 7:36 am
Great idea. thanks
October 30th, 2009 at 10:09 am
great information
October 30th, 2009 at 1:21 pm
Amazon is famous for advertising products with beautiful description about product. and we can say its e commerce website. the product explains price and description.
November 9th, 2009 at 10:07 am
great bilgi
November 12th, 2009 at 9:56 am
I think the coolest thing about Commentluv for me is using blogengage as my blog and it shows the latest, published blog @ blog engage
Works great for other bloggers and myself! :>
January 19th, 2010 at 12:59 am
Contextual links are always good it add relevancy at you content. On your blog it’s like quite helpful. Kontera is good link program. Thank for sharing.
February 26th, 2010 at 8:08 am
Amazone is best ecommerce website because it’s provide detail information about product and review it. It Good brand for online shoppers.
March 17th, 2010 at 7:46 am
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March 17th, 2010 at 9:17 am
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March 24th, 2010 at 10:38 am
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May 12th, 2010 at 2:54 pm
I just have to say, I enjoy reading your article. Maybe you could let me know how I can subscribing with it ? I feel I should let you know I found your website through yahoo.
May 17th, 2010 at 1:30 am
I went back to other pages on your blog and looked at the number of double-lined links.
May 18th, 2010 at 8:58 am
Hi, just found this here when i did an good yahoo search. Neat site you have here! Keep it up!
May 19th, 2010 at 7:58 pm
I have used Kontera on one of my blogs and i earn good from this ad program.”;:
June 2nd, 2010 at 4:51 am
I use Kontera for my blog.. but now i am thinking to use amazon content links for it… how it will be?
June 10th, 2010 at 11:20 am
Hi! I was surfing the net and found your blog post… nice! I love your blog.
June 17th, 2010 at 12:54 pm
good luck! by acar
July 22nd, 2010 at 4:19 pm
Interestingly, many thanks for your invaluable work!
July 25th, 2010 at 8:33 am
i would prefer Infolinks over Kontera because they pay much better.:,:
July 26th, 2010 at 8:06 am
Kontera can pay best that’s it..but ebay provides full fledged with no infractions..
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September 8th, 2010 at 10:58 am
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