Are Your Ears Burning? Check Out Your Online Reputation
Back in the old days, marketing was simple. Outside of a nasty story in an editorial section of the newspaper (and you had to be real bad), the reputation of a company was developed by it’s marketing department through press releases and advertising campaigns.
Nowadays you have to deal with bloggers, social media, reviews on ecommerce sites, message boards, and more. Your company’s name might be as good as mud, and you have no idea. Let’s give an example scenario:
You work in the ecommerce marketing department for Home Depot. Things are going great. You have no idea that right now on Digg you are being called out for having bogus reviews on your site. There have been 563 diggs coming from a post on this blog. Add to that 62 comments on Digg.com, 7 users blogging about it after digging it, and 57 comments on the originating website. All of this in a week or so. What if the accusations are not true? Wouldn’t you want to defend your company from a potential loss in business?
Now the Home Depot may not be the best example, as I’m sure they could handle a situation like this rather easily. But what about your business? Are you prepared to suffer a huge online reputation hit without ever knowing? Are you prepared to see a slowdown in sales or leads without a clear explanation?
There is now a site available that can help the discovery process. ACS has release Serph.com out of beta. From their website, here is how Serph works:
When you type a query into Serph, it goes out and searches online social media to find the latest buzz. After it gathers the results, they are sorted and organized so the most recent buzz appears first. Serph gathers these results from blog search engines, social media websites, social news websites and social bookmarking websites. This allows Serph to show you exactly what people are saying on the web right now.
Entering “Home Depot” in the search box yields 8 pages of results for the previous day. In this case, the digg.com story is not included since serph was still in beta. But with the number of diggs, blog posts, and comments that are attached to this one story, I guarantee you that your online reputation is taking a hit.
Now how are you going to attack this? If it’s true, then you have to remedy the problem. Take down the fake reviews. If it causes damage, maybe issue a press release clarifying the issue. Hell, blame it on a renegade employee trying to be too ambitious. But if it’s not true, you need go on the offensive, clearly explaining the situation wherever your can. You never know, you may win over some of the diggers of the original story.
Home Depot is big enough that they probably have staff already available that can deal with issues like these. But is your business ready?
Friday, March 30th, 2007
September 12th, 2007 at 11:06 am
You are so right, there was a case not too long ago with bloggers blasting Starbucks and it was coming on first page of Google and t seems there nothing they could do about it.
I heard of another company called InTouch Media that to guard the negative effects of any such campaigns.
December 8th, 2007 at 5:48 pm
You never know what people are saying about you. On the Internet, you have no control over the hits. Thanks for pointing this out to those of us who need to hear it and do something about it.
March 7th, 2008 at 2:59 pm
This Serph stuff is really cool, what a nice way to keep tab on what people are saying about your business anywhere. It would really hurt to have such scenario described above going on behind your back without your knowing.
May 14th, 2008 at 5:14 pm
Nice tool. Great blog!
June 18th, 2008 at 9:29 am
Serph seems to work as a Swiss watch… Great tool indeed for who ever needs it.
July 3rd, 2008 at 9:02 pm
We’ve been looking closely online marketing and reputation management this and I think this will become, at least for the foreseeable future, increasingly important for businesses and personalities alike. Since we have political clients, ‘reputation management’ will become a part of their marketing efforts online as well. Serph is interesting, but it will take them (and other companies) time to steal market share away from the big dogs.
July 9th, 2008 at 7:49 pm
Oooo that’s a great find. I have checked Serph website and seems that I have a new toy for searching my websites. Thanks
July 29th, 2008 at 6:22 pm
Thanks for the great info! The Best Work At Home Program on the planet!
August 29th, 2008 at 10:15 am
A couple of things about Serph:-
- took AGES to search through all the social sites
- while searching through these sites, it gave me a load of quotations – most of which I couldn’t finish reading since the screen would refresh with a new quote (very minor quibble)
However, once the results came, it was quite surprising to see what it found : many Yahoo Answers sites talking about my banner maker facility, a few on Ask.Metafilter too.
All in all, a great tool.
September 3rd, 2008 at 1:08 am
Interesting post. Great way to check your online reputation. I think in future SEO guys like me will be benefited from this tool.
September 6th, 2008 at 11:37 am
Useful tool – particularly with how quickly stories spread across the social sites – nice to keep on top of things!
October 7th, 2008 at 8:56 pm
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October 12th, 2008 at 8:07 pm
Great little tool – Google isn’t quick enough to index the new stuff from social sites – so this covers that gap.
October 12th, 2008 at 8:20 pm
I’ve used this website for a while now – very good.
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October 19th, 2008 at 11:52 pm
Test message
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October 23rd, 2008 at 10:16 am
There was this guy see.
He wasn’t very bright and he reached his adult life without ever having learned “the facts”.
Somehow, it gets to be his wedding day.
While he is walking down the isle, his father tugs his sleeve and says,
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Hours later he gets to the hotel room with his beautiful blushing bride and he calls his father,
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A few moments later…
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A few moments later…
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A few moments later…
“Dad, I’ve got my foot in the toilet, what do I do?”
November 20th, 2008 at 10:24 pm
I think Google’s getting better at indexing fresh content – I’ve seen Digg posts indexed by Google and in their public results within an hour of being posted on Digg. The freshness “bump” also raises such new content high up the rankings for a short time. Having said that, this is a great tool to aggregate all the social media together and see who’s talking about you.
November 22nd, 2008 at 3:24 pm
Thank You. I’ve often wondered what I could do about this sort of thing. I must confess I’ve been guilty of blasting a site or two myself. But it was neccesary. It hasn’t happened to me yet but I’m sure it’s only a matter of time.
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December 18th, 2008 at 11:32 pm
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June 6th, 2009 at 12:19 pm
yes,this is an intresting post.
June 24th, 2009 at 3:56 am
Hey guys,cheer up… SEO is really benefited by this tool…
June 26th, 2009 at 2:34 pm
This sounds like a pretty useful tool. Too bad the site seems to be down.
July 7th, 2009 at 4:37 am
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July 30th, 2009 at 2:36 am
online reputation mangement is no the latest source people ho wants a business down and who wants to get negative feedbacks on you. So better be careful online and always check your reputation on the internet
August 5th, 2009 at 6:15 am
Yes We do not customers what they feel about our company and how much they are attracted to our business and products. By giving reviews and social media we can definitely approach customers.
August 12th, 2009 at 5:22 am
Hey guys,cheer up… SEO is really benefited by this tool…
August 19th, 2009 at 2:58 am
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September 13th, 2009 at 9:13 am
Why isn’t loading right now? Did they end their beta already, I like to test this one. Let me know if they are still online or working. Thanks for the recommendation anyway.
September 16th, 2009 at 7:09 am
Thanks for this type of interesting post. We can not hear what people say about us. Now a days advertisements are done through blogger,social media, commerce sites etc. So I think that this post is very essential.
October 4th, 2009 at 3:12 am
Thanks for the interesting post. I look forward to reading more from you in the future.
October 13th, 2009 at 2:51 am
Yes We do not customers what they feel about our company and how much they are attracted to our business and products. By giving reviews and social media we can definitely approach customers.
October 21st, 2009 at 12:49 am
This post very helpful for me,I feel it is informative and evocative too.Thanks for sharing the information.
October 22nd, 2009 at 2:01 am
Great idea. Maybe i stop writing just for me self and start publish
October 23rd, 2009 at 12:46 am
good article. thanks
October 27th, 2009 at 7:35 am
Great idea. thanks
October 30th, 2009 at 10:08 am
great information
November 6th, 2009 at 8:57 am
thank you for this great article. i ill use this tool in future.
November 12th, 2009 at 9:50 am
I think the coolest thing about Commentluv for me is using blogengage as my blog and it shows the latest, published blog @ blog engage
Works great for other bloggers and myself!
December 7th, 2009 at 4:49 am
Online reputation is must for every firm these days. It is most important for business to have marketing department. Thanks for sharing the information.
December 12th, 2009 at 5:42 am
ive used that website..its awesome
December 21st, 2009 at 3:06 pm
How can I Iearn about my employment reputation online? What sites do employers go to ?
December 23rd, 2009 at 9:08 pm
Reputation management is essential to search engine marketing when your business, its name and products are competing in a fierce market-is everyone for themselves when it comes down to it.
December 23rd, 2009 at 9:08 pm
Reputation management is essential to search engine marketing
when your business, its name and products are competing in a fierce market-is everyone for themselves when it comes down to it.
January 4th, 2010 at 8:18 am
It’s a interesting post you have shared. Thanks for sharing, guy.
February 19th, 2010 at 3:18 pm
Nifty tool, though you might want to add Google social search (which I think is still in beta), although it might be of a more limited scope than Serph.
March 3rd, 2010 at 11:20 am
Public relations has evolve from a simple one to a complex set of media, and, naturally, companies have to deal with all these to achieve good reputation. But it’s sad to know that PR firms also use the new media in building bogus claims, testimonials and reviews.
March 12th, 2010 at 7:25 pm
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March 13th, 2010 at 12:32 am
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March 19th, 2010 at 7:40 am
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March 24th, 2010 at 10:37 am
thanks you admin..
March 26th, 2010 at 3:58 pm
Digg is really a powerful site for SEO. I use digg to make my site indexed faster.
March 31st, 2010 at 9:02 pm
thanks youy admin friend
April 6th, 2010 at 11:10 pm
I spent a few moments looking over your articles and your site, very well put together. I will be checking back often. Keep up the good work! Thanks a bunch for sharing.
April 15th, 2010 at 4:58 am
As time goes the techniques in Marketing are really getting complicated and the competition is getting higher because there are lots of businesses that are popping up in the internet.
May 31st, 2010 at 12:34 pm
Today’s marketing is really somewhat more sophisticated and complex. But this is really something very helpful for businessmen because of the rate of marketing.
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June 24th, 2010 at 8:05 am
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June 29th, 2010 at 7:25 pm
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July 2nd, 2010 at 6:11 am
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July 9th, 2010 at 12:33 pm
SErph is really helpful I am using it everyday.
July 15th, 2010 at 7:56 am
I have read few of articles here and can say it was really interesting, thanks for sharing this.
July 20th, 2010 at 7:28 am
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August 2nd, 2010 at 2:30 am
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August 14th, 2010 at 6:03 am
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August 31st, 2010 at 3:00 am
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September 7th, 2010 at 1:48 am
I verify this on keyword-positions tool for a better result.it shows up google,yahoo,Bing and twitter ranks on this tool..and check for online reputation for this serph..