The Building of a Web Community, Part One

Shai Coggins has been writing about blog communities lately, and has tasked others to write posts on their own blogs about it. In my opinion, it’s a pretty tough subject to write clearly on. I’m going to try to bring in my perspective as one who not only blogs, but is in the midst of a community building project right now. This is part one, and I hope to follow up with more soon.

I used to believe that to become a community member, you have to participate and enter the discussion. I used to compare lurkers to people who window shop, checking out all the displays, but never making a purchase. This may have been true in Web 1.0 (ugh, did I just say that?). But with the social nature of the web, all of that is changing.

In the first month that Babblz has been live, we have had around 100 user signups, with about 20 users being the most active. But it’s community is much larger than that. For instance, we had one of our users submit a post to the site about Sanjaya Malakar titled “Sanjaya, Sanjaya, gone set this place on fiiiiah!.” It got some traffic early on from the search engines, but things really picked up as he became closer and closer to getting kicked off of American Idol. Chances are if they searched for “Sanjaya Gone”, they were being directed initially to Babblz, and then to the submitter’s site. While the traffic may not have directly led to Babblz signups, it did send traffic to our user’s blog, and maybe created a few new followers of her site. This is why social bookmarking sites are so popular. When you submit to these services, you are not just submitting a site. You are submitting a community.

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132 Responses to “The Building of a Web Community, Part One”

  1. Shai Coggins Says:

    Thanks for sharing your thoughts on this, Steve! I love community projects (as you know! ;-) ) and I particularly like the out-of-the-usual-web-mould stuff. And, I think what you’re trying to do with Babblz is good stuff. That’s why I hope that it goes well.

    In fact, after you came up with Babblz, I even started thinking that Arts, Crafts and Design should have a similar Digg-like community too. :-)

    Anyway, looking forward to reading more about your thoughts on the subject too. And, finding out how Babblz will grow and evolve.

  2. Klaas Says:

    Thanks for this great post, i am a newbie trying to start a blog community and thisd post helped me some

    Greets

    Klaas

  3. Sara Says:

    I would be interested to hear how the site has progressed since you launched it. I am in the midst of launching a couple communities here real soon and it definitely is hard.

    I have a blogging community that I am still programming, but have released the forum aspect of it for now to hopefully help build the community while I finish the rest of the site. I guess I’ll figure out if that was a good idea or not!

  4. Kevin Says:

    These tpye of current or buzz events tend to drive a lot of searches and hence a lot of traffic, so if you happened to have a post on Sanjaya at that moment of time then surely you should would see a lot of traffic as long as there’s not a more established or authoratative site doing the same.

  5. Jason Pearson Says:

    This is a great post! Thank you for taking the time to write about this. Community projects can be quite successful. I had never heard of Babblz before so I will check it out. Keep posting great information and I will keep coming back!

  6. Stuart Cooke Says:

    I’m new to the web, so it’s nice to find a site like this. Havent heard of babblz before ,but I’ll be sure to check it out soon.

  7. Katir Says:

    I have not heard of Babblez until now, though I’m not new to the web. I spend most of my time one Myspace and some other places. But this one here is a nice post.

  8. Funny t shirts Says:

    I am very interested in the concept of a community. You make a great point that I never really thought of. I compare everything in my niche market to http://www.threadless.com which is a community based t shirt site that is killing everybody in the industry. They set up contests for designers to submit their art work and the community votes on what they like and the winner gets money and the company prints the design and sells t shirts at an alarming rate. In thier case all of thier success is based on how strong of a community they have. Great post.

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  11. Akhtar Says:

    I am very thankful to you for publish this post. I love the concept of community. I would be interested to hear how the site has progressed since you launched it. I am in the midst of launching a couple communities here real soon and it definitely is hard.

  12. Pink Naraya Says:

    95+% of your website traffic are lurkers. These people are very important. They may not post on your website, but some will write about you and link to you from their blogs. So do not think the 5% or so of your traffic who DO post on your blog represent the rest. I think lurkers are more likely to respond to poll questions so it’s a good idea to get their opinions via anonymous polls.

  13. Erak Says:

    Thanks for the post

  14. Craft Forum Says:

    Don’t just contribute content with other contributors in mind – think about the “lurkers” – just because they don’t post doesn’t mean they’re not important. How do you know what they’re thinking? Look at who links to you. Look at what other blogs write about your blog/website.

  15. Kids Fashion Says:

    An online community is only as good as its leader(s). Think about that. The more you contribute as a leader (blog owner) to your own blog, the more you cultivate your community.

  16. David - Marketing Management Strategy Says:

    It depends on the community and the amount of time, I’m quite comfortable contributing and other times I just lurk. Often the driver is something simple like whether I’m there to observe and learn or whether I have a specific pressing question.

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    Buidling communities is over rated when it comes to blog comments. Too much work for too little return.

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  19. Jesse "team building" Boland Says:

    This is a great post, and as you’ve said by participating you are effectively building a community online. The power of the internet allowing us to bring the world closer together is amazing.

  20. Sozluk Says:

    ty man.this is good text sozluk

  21. Apsara Dance Says:

    Agree with strong leadership. Lead by example by updating the site regularly etc and you will get a stronger community.

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