A reminder to all : We are a Marketing Firm
We are, really. We don’t just design pretty websites. We design pretty marketing websites. We don’t just implement ecommerce solutions. We implement ecommerce marketing solutions Everything you put on the web is marketing material. You are marketing to users. Whether it is just to get them to find info about your cause, your products, or to buy something from you, your web site is a marketing tool. Every decision we make about our projects should be thought of in a marketing sense, and how we can get the user to interact the way we want them to.
The old style of marketing doesn’t work as well anymore, thanks in part to the internet. Your users are your best, and cheapest marketing source. Hell, they may even pay you to market your product. They may fall in love with your product, or service, or cause online, buy it or into it’s theory, and start posting it on their blog. Then a few others pick up on it, and the ROI on your pretty marketing website goes through the roof.