A Fresh Yields Transformation

While it’s been no secret to some, Fresh Yields has temporarily closed it’s doors. Well, that should be door, since it was just the front door to my house. Many things have been going on for the past few months, but here is a summary:

  • A few projects were taking way too long, and it was probably no ones fault but my own. I only have a few left on my plate, and I am trying to close them out as effectively as I can.
  • While trying to get Fresh Yields off the ground, I still held a full-time job. Well, my real job’s duties increased big time, which left little time.
  • Family. This may be the biggest thing, but by no means is it a bad thing. Juggling the two jobs while having 3 beautiful daughters under 6 years old and a very understanding wife become increasingly difficult. I really don’t know how some of you do it. It wasn’t that bad when they were younger. But now with homework after school, and soon sports practice or ballet, it’s just going to be too much for me. I would much rather spend time with them and not have to worry that I’m going to be up until 4 A.M coding. And, to be honest, my wife and I have been getting along much better since my workload decreased, although I think she is taking my place with her blogging.
  • And finally, deadbeat clients suck. They lead to pissed off employees, who essentially worked for nothing. Any present and former clients that I still have a relationship with, please be sure to know I am not talking about you.

This does not mean I am finished with all things internet.  Hopefully quite the opposite.  Fresh Yields, the company, may be back and better than ever.  But for now, Fresh Yields will just be the blog home of Steve James.

Su Casa and The Corduroy Button - Best of Baltimore 2006!

Congrats are in order for two FreshYields clients, Su Casa and The Corduroy Button. Both were selected Best of Baltimore by the City Paper. Both stores also won the reader’s poll for their respective categories. Su Casa won for “Best Place to Buy New Furniture“, while The Corduroy Button was tops for “Best Children’s Clothing Store”.

Speaking of sites going live, Gaga For Lulu…

Gaga For Lulu

…launched a couple of months ago, with no fanfare from us. That’s what happens when the blog is down.

Gaga for Lulu is an upscale children’s boutique. Fresh Yields performed all aspects of the site build, from identity design to ecommerce backend. We will be embarking on a comprehensive Search Engine Marketing and Optimization plan in the coming months.

Mending Kids International is now live…

In this hectic world of sales and marketing to prospective clients, it feels good to produce something for an organization that is out there making a difference in the lives of children from all over the world. Mending Kids International is one of such organizations. Many remember the story of the Guatemalan conjoined twins who were separated at U.C.L.A. back in 2002 with the help of funding from Mel Gibson. I have had the chance to meet these wonderful little girls on a visit to California, and their smiling faces move everyone around them.

There are many more stories of children in need, and Mending Kids International is helping by bringing donated medical care to needy children worldwide. We are happy to announce that their new website has officially launched today.

Su Casa selects Fresh Yields to develop website

Su Casa selects Fresh Yields to develop website

June 15th, 2005

Fresh Yields, a new media design and marketing firm, has been selected by Su Casa to create it’s online presence.

Su Casa is a retailer of contemporary furniture and accessories. They have two locations, in Ellicott City and Fells Point. Fresh Yields will be developing new and unique ways for website visitors to find and save information on Su Casa’s offerings.
Su Casa is a retailer of contemporary furniture and accessories. They have two locations, in Ellicott City and Fells Point. Fresh Yields will be developing new and unique ways for website visitors to find and save information on Su Casa’s offerings.

Steve James

CEO FreshYields

www.freshyields.com

Welcome the Fells Point Surf Company

Welcome the Fells Point Surf Company

May 15th, 2005

James Interactive has been selected to create the web presence for two stores located in beautiful and historic Fells Point in Baltimore, MD.
Fells Point Surf Company features clothing and accessories from all the major surfing brands.
The Corduroy Button is an upscale children’s clothing store carrying all the latest children’s fashions. Both store’s websites will be customizable for ecommerce integration in the new future.

Steve James

CEO FreshYields

www.freshyields.com